Live podcast streaming is the most appealing and interactive platform in the current age of technology. Live podcasting means recording your episode with a live audience. So, if you are looking for interesting suggestions for a live-stream podcast, luckily, you are at the right place.
This article explains the power of live-stream podcasts, how to make a live podcast, and the platforms used for it. Talking about its diversity, it can be an interview, monologue, Q&A, customer interview/testimonial, educational show, or News. Well, we first have to know the impact podcasts have created worldwide. So let’s jump right into it!
Part 1. The Power of Live Podcast Streaming
Live streaming is worthwhile and something podcasters needs to learn and embrace. Here are some reasons why.
Over the years, podcasts have shown constant growth in engaging audiences. Many actors and brands use it as a new way to get more engagement among new audiences keeping the base audience intact. In addition, with the increasing use of smartphones, live-stream video podcast listeners have increased miraculously.
And that’s amazing as well when you look at the stats worldwide. According to the sources, 57% of whites, 16% of Hispanics, 13% of African Americans, and 4% of Asians currently listen to live podcast streaming.
Express Thoughts in Real-Time
Another fantastic thing about live-stream video podcasts is the real-time expression of thoughts. You can interact with the virtual live audience and express your feelings, reviews, and ideas on many different topics. So it becomes a two-way conversation. Unlike films, seasons, or dramas, live podcasts show the real side of a person.
Better Relationships With Audiences
Podcasts are emerging platforms for creating content. It requires a lot of creative work to get that going. However, most listeners are there to listen to live-stream video podcast content and focus more on it. So it creates a better bond. Unlike unending scrolling on social media platforms, a loyalty-based relationship is formed with the audience.
A Huge Source of Revenue for Your Podcasts
Not only is a live-stream podcast a way of gaining access to a global audience, but also a way to generate money. A podcaster can make money through sponsorships, affiliate sales, paid subscriptions, and complementary products.
According to Oberlo ‘s surveys, the latest statistics show the US is expected to hit $1.73 billion, a 28.6% annual increase in podcasting revenue. And revenue is expected to hit $2.2 billion by next year.
Riverside says a podcaster can make $300-5000 per month. Affiliate sales, advertisements, paid subscriptions, and sponsorships helped podcasters to grow their income. And it also depends on the regular production of content and regular niche audience.
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While according to research in the UK, podcasters make an average profit of 950 pounds a month, making an average of 11,440 pounds each year. While according to Statista , $2.8 billion worldwide is expected to be spent on podcast ad streaming this year and will increase in the coming years.
After knowing the power of live podcast streaming, let us move towards using that power and answering the query, “How to make a live podcast?”
Part 2. Preparing for a Live Podcasting
Preparation and brainstorming are required to make successful live podcasting. We will discuss some key factors to make live podcasting successful here. Let us move step-wise.
1. Timing Is Everything
“What is the best time to go live?”
There is no proper answer to this question. Several factors, like your target audience, your niche, and your geographic location, will play a part in the timing of going live. So here, we are going to give you some tips about time management.
Confirm a schedule with your guest (if you have one), ensuring you’re both on the same page about timing, even if you are not in the same time zone. For example, if you want a maximum live audience in the US, then the best time for you to live stream is when most US live stream viewers are active. You have to make sure your guest should make it to go live as well, irrespective of his time zone.
Secondly, it is also vital when to hold the live podcasting. It would help if you researched what time you will get the most audience. Consider what type of content you create and what lifestyle your audience leads, and decide accordingly.
Let’s get into this situation; a Sunday morning might be a good option if your podcast is about meditation and well-being, as it’s a classic time for taking things slow and resetting before the coming week.
Here is a summary of different social media platforms when you get the maximum audiences.
YouTube - Weekends 12 PM to 2 PM
Facebook - Tuesdays and Thursdays 1 PM to 4 PM
Twitch - All days from 1 AM to 9 AM
We now move on to take the most fundamental step of our work which is making a checklist of things to do. So let’s have a look at it right now.
2. Preview Your Podcast Content On Scripts
World-famous podcasters map out the plans on paper. The theme, the guests, the intro of the video, and various question and answer sessions need a script to carry things smoothly.
The writing is fundamental even if you are going to hold a monologue live podcast. So you have to brainstorm your topics and decide on the podcast theme. You have to invite the guests, give your podcast a name, and get the right equipment and setup. Everything needs to be scripted to have a podcast preview.
3. Set Up Your Podcasting Gear Properly
Let’s run through various gadgets used to start live podcast streaming and how to make a live podcast. Let’s dive in!
Camera
Good display quality is the most integral part of live podcast streaming. Therefore, a reliable camera is essential for a live podcasting kit. The recommended tool for this purpose is a good-quality webcam. Unfortunately, many people use DSLR and mirrorless cameras, which aren’t suitable for shooting for a long time.
Here we have some fantastic products for you as an option. When it comes to visual fidelity, 4K resolution isn’t everything. Achieving superb quality is highly dependent on webcam light sensors and pixel size. Here are a few recommendations for you.
Smartphones
Everyone has a smartphone, and you don’t need to buy a new gadget, making it a cheaper and easier option. But there are difficulties connecting it to your PC or laptop.
Webcams
Many laptops and PC setups have internal webcams. However, the display gets grainy sometimes. You can also go for external webcams. The external webcams are tiny and portable. Maybe, you can try Razor Kiyo Pro with more than two micrometers which is superior to other 4K webcams. If you are a beginner with a low budget, you can always go for alternatives.