![[New] Becoming a Pro in Spotify Ad Deals](https://www.lifewire.com/thmb/cf50_JsD2-O_A4uNcst4eqHKyC4=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/fullscreenopen-b2ead701237e4e49ad80f4de91bd5be5.jpeg)
[New] Becoming a Pro in Spotify Ad Deals
![](/images/site-logo.png)
Becoming a Pro in Spotify Ad Deals
Want a break from the ads? This is a famous phrase that we’ve all heard when listening to music on a free Spotify account. It’s one of the most famous Spotify ads on the planet.
Spotify ads are incredibly effective because the platform’s audience is super attentive. This means they will listen and understand your message. It is also easy to target specific audiences and get your message heard by the right people.
In this guide, we’ll uncover all of their secrets and learn how to create successful ad campaigns on Spotify.
Why Should You Use Spotify Ads?
Spotify currently has over430 million active users every single month. A little over 50% of those users don’t have Spotify premium. This means they will be exposed to ads. So, you have a potential audience of over 200 million people.
23% of all recorded users use a streaming service like Spotify to listen to music. This is the highest percentage compared to all other methods of listening to music. The most common devices used are a car’s radio and smartphones.
Additionally, Spotify’s ads system is quite effective. Most of their free-plan users expect to hear ads. Therefore, they are prepared and will listen through the entire ad while focusing on the message.
These are more than enough reasons to understand the potential of Spotify ads.
Also, did you know that you can create several ads on Spotify that differ significantly? Yes, there are four significant types of Spotify ads.
4 Main Types of Spotify Ads (How to Choose the Best One)
We already discussed the incredible potential and exposure ads on Spotify can bring. Now, it’s time to find out what type of ad will be ideal in your case.
Audio Ads
Any guide to Spotify ads will tell you that their audio ads are the easiest to create. Anyone can make them. You must record a 15-30 second audio clip sharing your message.
Spotify’s Ad Studio offers fantastic tools to help you create your ads. You may also place a creative image on the ad with a link straight to your landing page, website, or offer.
The idea is to make this a straightforward process that makes the listener want to click.
Spotify is accurate at predicting when the user is most receptive. That’s when it will play your audio ad.
Spotify Video Ads
Video ads on Spotify are 15 to 30-second clips that include audio and visuals to convey a message. They can be played on both Desktop and Mobile.
Spotify will display these ads when the user is actively engaged on the screen. However, it will not play them if their phone is locked and if Spotify is not active on the net.
There are two types of Spotify video ads you can use, namely video Takeover Ads and Spotify Sponsored Sessions. Choosing the one that’s right for you can significantly increase conversions.
Takeover ads pop up when you’re actively going through Spotify and its music catalogues. Sponsored Sessions are video ads that let you watch them in exchange for 30 minutes of ad-free music.
Compared to Spotify audio ads, video ads offer a few advantages:
- Video ads play unmuted and allow for a more visual presentation of what is being advertised
- They can be displayed when users are actively using the app
- Each video ad can grant you the chance to use Spotify ad-free for 30 minutes per ad watched
Overlay Ads (Display Ads)
These ads do not have audio or video in them at all. They include an image that showcases what you are offering. They can be cheaper than other types of Spotify ads as well.
Usually, an overlay ad will be displayed at the top of the Spotify app. Whenever the user goes back to the Spotify interface, that’s when these ads will be displayed. Users can click on them and be led to wherever your landing destination is set online.
Sponsored List
Also known as Spotify Sponsored Playlists, they allow you to launch a brand awareness campaign on Spotify. You may create playlists of songs that best relate to your brand. You can also include visuals and graphics that clearly promote your brand.
Additionally, users will be shown more of your ads whenever they pause the playlist you are sponsoring.
Successful Examples of Spotify Ads
After introducing the types of Spotify ads, to help you have a deeper understanding of it, we have chosen two successful examples of Spotify ads for you. Hopefully, you can have more confidence in Spotify Ads. Don’t be afraid to try new ideas and find what works for you.
1. PizzaHut
You may have stumbled upon aPizza Hut ad on Spotify featuring background sounds that resemble a soccer match. This was an Audio Ad and was targeted on Pizza Hut’s fans of parents, and soccer and gaming enthusiasts, all of which congregated on Spotify.
The ad surpassed the average ad metrics on Spotify, gaining a whopping 0.23% CTR from sports fans and a 0.54% CTR from gaming enthusiasts and parents.
2. RXBAR
Another successful campaign a popular brand did with Spotify ads is RXBAR.This particular campaign did not have one type of ad, not two, but seven different variations.
This includes audio ads, display ads, video takeovers, sponsored sessions, homepage takeovers, sponsored playlists, and overlay.
Here’s the result of all of their ad types combined:
- 42% increase in brand awareness
- 243% lift in recall of their ads
- 52% message association
It shows how much creativity is involved in creating a successful Spotify ads campaign.
Conclusion
Hopefully, you were able to find what you were looking for in this guide to Spotify ads. Remember, you should be creative and find out as much as you can about your target audience. This will tell you exactly what type of Spotify ad you need to create.
Why Should You Use Spotify Ads?
Spotify currently has over430 million active users every single month. A little over 50% of those users don’t have Spotify premium. This means they will be exposed to ads. So, you have a potential audience of over 200 million people.
23% of all recorded users use a streaming service like Spotify to listen to music. This is the highest percentage compared to all other methods of listening to music. The most common devices used are a car’s radio and smartphones.
Additionally, Spotify’s ads system is quite effective. Most of their free-plan users expect to hear ads. Therefore, they are prepared and will listen through the entire ad while focusing on the message.
These are more than enough reasons to understand the potential of Spotify ads.
Also, did you know that you can create several ads on Spotify that differ significantly? Yes, there are four significant types of Spotify ads.
4 Main Types of Spotify Ads (How to Choose the Best One)
We already discussed the incredible potential and exposure ads on Spotify can bring. Now, it’s time to find out what type of ad will be ideal in your case.
Audio Ads
Any guide to Spotify ads will tell you that their audio ads are the easiest to create. Anyone can make them. You must record a 15-30 second audio clip sharing your message.
Spotify’s Ad Studio offers fantastic tools to help you create your ads. You may also place a creative image on the ad with a link straight to your landing page, website, or offer.
The idea is to make this a straightforward process that makes the listener want to click.
Spotify is accurate at predicting when the user is most receptive. That’s when it will play your audio ad.
Spotify Video Ads
Video ads on Spotify are 15 to 30-second clips that include audio and visuals to convey a message. They can be played on both Desktop and Mobile.
Spotify will display these ads when the user is actively engaged on the screen. However, it will not play them if their phone is locked and if Spotify is not active on the net.
There are two types of Spotify video ads you can use, namely video Takeover Ads and Spotify Sponsored Sessions. Choosing the one that’s right for you can significantly increase conversions.
Takeover ads pop up when you’re actively going through Spotify and its music catalogues. Sponsored Sessions are video ads that let you watch them in exchange for 30 minutes of ad-free music.
Compared to Spotify audio ads, video ads offer a few advantages:
- Video ads play unmuted and allow for a more visual presentation of what is being advertised
- They can be displayed when users are actively using the app
- Each video ad can grant you the chance to use Spotify ad-free for 30 minutes per ad watched
Overlay Ads (Display Ads)
These ads do not have audio or video in them at all. They include an image that showcases what you are offering. They can be cheaper than other types of Spotify ads as well.
Usually, an overlay ad will be displayed at the top of the Spotify app. Whenever the user goes back to the Spotify interface, that’s when these ads will be displayed. Users can click on them and be led to wherever your landing destination is set online.
Sponsored List
Also known as Spotify Sponsored Playlists, they allow you to launch a brand awareness campaign on Spotify. You may create playlists of songs that best relate to your brand. You can also include visuals and graphics that clearly promote your brand.
Additionally, users will be shown more of your ads whenever they pause the playlist you are sponsoring.
Successful Examples of Spotify Ads
After introducing the types of Spotify ads, to help you have a deeper understanding of it, we have chosen two successful examples of Spotify ads for you. Hopefully, you can have more confidence in Spotify Ads. Don’t be afraid to try new ideas and find what works for you.
1. PizzaHut
You may have stumbled upon aPizza Hut ad on Spotify featuring background sounds that resemble a soccer match. This was an Audio Ad and was targeted on Pizza Hut’s fans of parents, and soccer and gaming enthusiasts, all of which congregated on Spotify.
The ad surpassed the average ad metrics on Spotify, gaining a whopping 0.23% CTR from sports fans and a 0.54% CTR from gaming enthusiasts and parents.
2. RXBAR
Another successful campaign a popular brand did with Spotify ads is RXBAR.This particular campaign did not have one type of ad, not two, but seven different variations.
This includes audio ads, display ads, video takeovers, sponsored sessions, homepage takeovers, sponsored playlists, and overlay.
Here’s the result of all of their ad types combined:
- 42% increase in brand awareness
- 243% lift in recall of their ads
- 52% message association
It shows how much creativity is involved in creating a successful Spotify ads campaign.
Conclusion
Hopefully, you were able to find what you were looking for in this guide to Spotify ads. Remember, you should be creative and find out as much as you can about your target audience. This will tell you exactly what type of Spotify ad you need to create.
Also read:
- ChuckleCrafts Join and Start Crafting Laughter
- 2024 Approved Capturing Motion Spectacle with Polaroid Cam+ Cube
- Comprehensive Guide to iPhone Podcast Downloads for 2024
- Elite Editions Unbiased Blu-Ray Player Titles for PC/Mac
- Crafting Professional Looks After Effects and LUT Techniques for 2024
- Best Online Radio Stations Worldwide for 2024
- Metaverse Milestones Top 10 Movies That Transcend Our Own Universe
- [Updated] Capturing Clarity Strategic Angles for Excellent iPhone Photos
- Strategies for Time Travel Visualization
- Flip the Script IOS Method to Reverse Vids
- Interactive Realities Face-Off Metaverse & Omniverse Guide
- [New] Convert SRT with Ease - The Finest FREE Converters Ranked
- Perfecting Your Pics with Facetune - A Full Guide
- Top Gamer's Choice Best 4K Monitors
- [Updated] Boost Your Broadcast Three Steps to Successful YouTube Streaming
- Streamline Your Podcasts for Apple Podcasts
- Mastering Vita Video Edit A Detailed 2024 Guide & Review
- Celebratory Closures From Bare-Bones to Full-Featured
- Unveiling the Wonders of Vita Video Editing Comprehensive Guide, 2024
- Learn How To Convert Audio Clips Into Written Text with Microsoft Word's Speech Recognition Features
- Find Your GoT Ringtone - Leading Online Retailers
- A Comprehensive Look at FFPM Your PIP Guide for 2024
- In 2024, Beats & Moves Creating Music-Infused Instagram Content
- 2024 Approved Complete Overview Bublcam 360 Camera Explored
- Charting Course Essential Steps From Concept to Content Creation in Review Channels
- The Role of Background Melody in a Cinematic Commercial
- GoPro Guide Achieving Excellent Underwater Cinematography
- Unraveling Untethered Art Top Public Domain Gems
- Perfect Video Title Generators for YouTube
- In 2024, 11 Innovative Steps Toward Perfect Post-Production Colorwork
- Dynamic Dimensions Designing Text in Three-Dimension
- Comical Connections Top Websites for Funny Phone Sounds
- [New] Convert SRT to SUBC Innovative 3 Ways Uncovered
- [New] Craftsmanship in Focus – Leading Android Collage Tools
- Mastermind Quiz Series Discovering Trivia Gurus of 2024
- [New] Branding Beats Technicalities Focus on Your Stream's Signature Style
- Understanding Customer Acquisition Costs and Their Impact on ROI
- Capturing the Perfect Snap on Pexels
- Top 10 HD Blu-Ray Devices
- [Updated] 2024 Approved Getting Ahead with Professional iTunes Capture Methods
- [New] 2024 Approved Inside the Tech A Comprehensive Review of Apowersoft’s Recorder
- New 2024 Approved REAPER Recording Software Features, Reviews and Tutorial
- [Updated] IOS/Android Tutorial Uploading Audio to Social Network
- Transforming Tweets Into Animated GIFs A Step-by-Step Guide for 2024
- [Updated] In 2024, Join the Dance of Success Top 10 Crowning Challenges in TikTok
- [New] In 2024, Digital Experts' 5 Favorite Video Recorders
- [New] Mastering Facebook #8 Top Movie Downloader Rankings for 2024
- New In 2024, FCP File Management 101 Saving Your Project with Ease
- [Updated] 2024 Approved Streamline Your Playback Secrets of GamEye
- [New] Unveiling the Techniques of Premium VR Gametime Captures
- Identify missing or malfunctioning drivers with Windows Device Manager in Windows 11 & 10
- Clone Yourself in Videos with Filmora
- 2024 Approved Designing an Attractive Pfp for Discord Chat Rooms
- In 2024, How Can We Bypass Huawei Nova Y71 FRP?
- New In 2024, Exploring the Peaks of MAGIX Samplitude A Comprehensive Review
- Crafty Concepts Designing Unforgettable Instagram Puzzle Feeds
- [Updated] Your Go-To Guide for the Best Top 10 Apps to Download Facebook Videos on Android
- [Updated] Make Memories Count Learn to Share Photos Right Now for 2024
- 8 Quick Fixes Unfortunately, Snapchat has Stopped on Samsung Galaxy A05s | Dr.fone
- [Updated] In 2024, TikTok Freeze on iPhone? Here's How to Resolve It
- [Updated] Revealing Instagram Lurkers The Exit List
- In 2024, How to Mirror Apple iPhone 13 Pro to Windows 10? | Dr.fone
- Guide on How To Remove Apple ID From Apple iPhone 11 Pro
- In 2024, Does Airplane Mode Turn off GPS Location On Apple iPhone 13 mini? | Dr.fone
- In 2024, Does Oppo Reno 10 5G Have Find My Friends? | Dr.fone
- New Innovative 11 Applications for Streamlined Sound Design
- In 2024, Best Practices for Engaging with Facebook Live Content
- How To Fix OEM Unlock Missing on Samsung Galaxy S23 Ultra?
- Title: [New] Becoming a Pro in Spotify Ad Deals
- Author: Mark
- Created at : 2024-05-24 08:55:50
- Updated at : 2024-05-25 08:55:50
- Link: https://extra-lessons.techidaily.com/new-becoming-a-pro-in-spotify-ad-deals/
- License: This work is licensed under CC BY-NC-SA 4.0.